Crysbro is now a member of ECCSL, European Chamber of Commerce of Sri Lanka.
Crysbro’s mother company of Farm’s Pride (Pvt.) Ltd is now a member of ECCSL, European Chamber of Commerce of Sri Lanka. ECCSL provides a range of services including efficient and professional business information & intelligence, advisory, consultative, promotional and support services to European and Sri Lankan businesses. Crysbro Groups are involved in a variety of agriculture businesses, including poultry product manufacturing, seed paddy cultivation, producing high energy and digestibility, corn silage for cattle, which makes the Sri Lanka agriculture sector more vibrant and sustainable. The group’s main brand, “Crysbro,” the premier chicken producing powerhouse, marked its 50th anniversary last year as Sri Lanka’s sole “Chicken Specialist,” with an unrivalled reputation for quality, freshness, and innovation in breeding, processing, and packaging. Crysbro is the first Sri Lankan chicken firm to adhere to the ‘vertically integrated manufacturing method,’ doing top to bottom by gaining ownership and management of the complete production. In addition, Crysbro is the first poultry company in the country to obtain ISO 14001 standards certification for environmental manufacturing, as well as ISO 9001 and ISO 22000 for food safety management. Crysbro chicken is certified by the HAC, the leading “Halal” certifying company, with its own in-house laboratory team, and facilities with a staff of veterinarians and professionals in all phases of processing aids in maintaining strict quality and cleanliness requirements. Breeding and processing are done according to globally recognized standards.
Crysbro salutes top performers at 50th Anniversary Dealer Conference
5th April 2022 – Colombo: Crysbro, Sri Lanka’s leading poultry producing giant, successfully carried out the ‘Crysbro Dealer Conference 2022’ with the participation of over 40 dealers at Hilton Colombo Residencies recently. With Crysbro celebrating its 50th Anniversary, this was a special dealer conference for the company and was held under the theme of “50 Years of Bringing People Together”. During the glamorous event, the exceptional contributions made by the dealers to the continued success of Crysbro for the past 50 years was recognised and appreciated under the 4 sales regions of Crysbro operation. The best performing dealers were selected across three categories of Platinum, Gold and Silver based on key criteria of sales volumes, purchase quantities and efficiency levels.
‘Crysbro Next Champ’ eyes to produce SL’s next Olympic medal
Lack of support for talented young athletes has always been a main area of concern when considering the downfall of athletics in Sri Lanka, where top young athletes tend to give up athletics at the end of their school career. Crysbro along with the National Olympic Committee of Sri Lanka (NOCSL) has now come up with a project to change that course, where they will sponsor young athletes from the tender age of 15-16 to win international medals as a first step of their mission to produce Sri Lanka’s next Olympic medalists. Crysbro signed a landmark MOU with NOCSL to launch the ‘NOCSL-CRYSBRO Next Champ’ scholarship programme yesterday at the Sri Lanka Foundation Institute where they will invest Rs 20 million initially for the project. The objective of this magnanimous partnership is to uplift talented young athletes to the international sports arena. Under the agreement, Crysbro will serve as the sponsor for 20 deserving athletes scouted by NOCSL, with potential to qualify for the Youth Olympic Games 2022, Asian Games 2022, Commonwealth Games 2022, and South Asian Games 2021. Scouting for potential athletes was done by a panel which included Olympic medalist Susanthika Jayasinghe, SAG medalists Ineka Cooray, former South Asia’s fastest man Shehan Ambepitiya and Olympian swimmer Reshika Udugampila. Shehan Ambepitiya stated they contacted all National Sports Associations to nominate their top Under-16 candidates for the said scholorship, and then interviewed each and every one of them. They have taken into consideration their last two years performance and Youth Asian Championship and Youth Olympic qualification standards when shortlisting names, and have selected five athletes initially to launch the programme. “We will be selecting the next five athletes at the end of this month, and then will keep 10 slots open where young athletes will get this message and be motivated to perform in the upcoming events. We will then select those ten considering their performance at these events,” said Ambepitiya. He said the selected 20 athletes will be sponsored to the tune of Rs One million each per year, which will cover expenses such as nutrition, transportation costs, coaching fees, accommodation, logistics (such as clothing, sports gear), and medical expenses. A separate fund will be maintained to cover expenses of international events. “We are working towards providing at least two international events per athlete per year to give them much needed competition exposure which Sri Lankan young athletes are lacking,” said Ambepitiya. Their initial target will be the 2021 Asian Youth Champonship , Youth Commonwelath Games and Youth Olympic Games. In addition, this partnership will see the launch of an online portal, which for the very first time in Sri Lanka will enable members of the public to financially sponsor rural athletes, school sports associations, sports clubs and chambers. All funds collected through this portal will be fully disbursed to the entities they were contributed, a process carefully overlooked and strictly managed by NOCSL. The five athletes selected so far are: Ravindu Jayasundara (Athletics), Tharushi Karunarathne (Athletics), Milka Gehani (Gymnastics), Sachini Laksarani (Weightlifting) and Deshan Kumara (Weightlifting).
NOC SRI LANKA – CRYSBRO NEXT CHAMP” initiates Phase II
13 Athletes set to bring victory to Sri Lanka on International Stage Colombo, 17 August 2023 – Crysbro conceived the vision of “Next Champ” almost a half a decade ago, but it blossomed into a full scale junior athletic strategy in 2019 with the advent of the NOC SL – CRYSBRO NEXT CHAMP initiative where programme supported twenty fledgling junior athletes who had the promise to deliver locally and internationally. In reality, at the end of the first phase it proved that envisioning has borne the desired result and during the explanation we will dwell upon the details. Now, following up on the success and high-potential of the previous edition, Phase II of the NOC SRI LANKA – CRYSBRO NEXT CHAMP initiative is once again shining a deserving light on Sri Lanka’s young, committed and active talent who reside across the rural regions of the country, this time with a 13-strong roster consisting of promising athletes from across the rural communities of Sri Lanka. An empowering and futuristic initiative from inception, NOC SRI LANKA – CRYSBRO NEXT CHAMP is the result of a successful collaboration between the National Olympic Committee of Sri Lanka and Crysbro, a 100% Sri Lankan-owned agriculture-based Group of Companies that is active in rural areas in the country. The announcement was made at the Sri Lanka Olympic House Auditorium on August 17, 2023, and was attended bykey individuals representing both organisations, as well as members of the local media. Explaining the advent of phase II, NOC Sri Lanka, President, Suresh Subramanian that “As we saw with the immensesuccess of our first phase, we know that Sri Lanka is blessed with an abundance of very talented and resilient youngpeople who haven’t received the support they deserve, in order to excel in their athletic interests. The NOC SRILANKA – CRYSBRO NEXT CHAMP initiative has therefore been reignited with a second phase, and we are proudto announce that we have identified 13 gifted athletes who will receive the support they need to propel their skill andgrowth to bring further victory to Sri Lanka and shed light on the more deserving and capable youth potential in thecountry. We are grateful to once again join forces with our partners in this initiative, Crysbro, and look forward toextending this fruitful relationship with every new stage.”